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Pricing · Designer Reference

What Does a Custom Hand-Knotted Rug Actually Cost?

The real price range by construction tier, standard-size pricing for the most-requested tiers, what drives the number, and why the lifetime cost is the one that matters.

The honest price range

A custom rug from us runs from $48/sq ft for a hand-tufted Studio piece to $750/sq ft for a pure-silk Reserve commission. That is a wide range, and the reason is construction, not markup. Price tracks the number of knots tied by hand per square inch and the material those knots are tied in. A coarse wool weave and a fine silk weave are different amounts of human labour — weeks versus the better part of a year — and the price reflects the hours, not a brand premium.

Price by tier

Price per square foot by tier

TierConstructionMSRP / sq ftTimeline
Atelier50–100 KPSI$9012–16 weeks
Signature150–250 KPSI$19518–22 weeks
Maison300–400 KPSI$42524–32 weeks
Reserve450–560+ KPSI$75036–52 weeks
StudioHand-tufted$488–12 weeks
By size

Standard size pricing

Starting MSRP for the three most-requested tiers, calculated at MSRP per square foot across the most common sizes.

Tier8×10 (80 sq ft)9×12 (108 sq ft)10×14 (140 sq ft)
Atelier$7,200$9,720$12,600
Signature$15,600$21,060$27,300
Maison$34,000$45,900$59,500

What drives the cost

  • KPSI — more knots per square inch means more weaver-hours per square foot, and labour is the largest line in any hand-knotted rug. This is the single biggest driver.
  • Materials — silk costs far more than wool both to buy and to weave, because silk is finer and slower to work. A wool-and-silk blend lands in between.
  • Pattern complexity — fine curvilinear and pictorial patterns demand higher density and more colour changes than open geometric fields, which adds time.
  • Size — cost is non-linear. Set-up, sampling, and finishing are largely fixed, so very small rugs carry a higher effective per-square-foot cost, and larger pieces can be marginally more efficient per square foot.

The 30-year cost argument

Compare the lifecycle, not the sticker. A hand-knotted rug holds — and often appreciates — its value across decades and can be cleaned and repaired indefinitely. A machine-made or hand-tufted rug depreciates to effectively zero and is thrown away when it wears out. Spread across thirty years, the hand-knotted piece is often the cheaper line item, because you buy it once instead of three or four times. The fuller version of this math — replacement cycles, cleaning costs, resale — is worth modelling out for a client on the fence.

For the construction side of the same decision, see hand-knotted vs hand-tufted, and browse full tier detail on the collections overview.

Trade pricing

The figures above are client MSRP. Approved trade partners see net pricing — the wholesale floor — and mark up however they choose; we never quote retail to your client. We do not publish net numbers, but they are available the moment your trade account is approved. Apply through trade partners.

See the materials before you price the project.

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