Correction, not concealment
Sun fade, dye bleed, pet staining, and general oxidation all alter the colour of a rug over time. The wrong response is to top-coat the pile with pigment — that looks painted, and it washes out the next time the rug is cleaned.
Color correction is often performed alongside professional cleaning — in many cases, a thorough wash reveals whether apparent fading is surface soil or true dye loss.
The right response is conservation-grade dye, matched carefully, applied in test patches first, set with pH-balanced fixation, and inspected under natural light. Done properly, it lasts.
For rugs with significant fading across large areas, full restoration may be more appropriate than targeted color work. We assess every piece before recommending a treatment path.
Persian rug color correction begins with reading the dyes, not merely matching them. Pre-1900 weavers used natural dyes — madder for red, indigo for blue, walnut husk for brown — which oxidise and soften over decades into the depth collectors prize. The gentle tonal shifts of abrash, where a weaver’s dye lot changed mid-rug, are intentional character, not damage, and we never “correct” them. Synthetic dyes introduced after 1900 behave differently: they shift hue and go flat rather than mellowing. Ghorban Ahmadi’s conservation training — work carried out for the Louvre and British Museum — guides what can and cannot be recovered. True dye loss responds to careful re-dyeing; fibre that light has destroyed cannot be rebuilt with colour alone.
Our colour correction process — step by step
- 01
Colour analysis
Original vs current colourway assessment under natural and controlled light — so we know exactly what needs correcting.
- 02
Dye testing
Small test patches in inconspicuous areas before any full treatment. If the test is wrong, the test is wrong — not the rug.
- 03
Colour correction
Conservation-grade dye applied by hand. We layer gradually rather than saturating in a single pass.
- 04
Setting
pH-balanced fixation process so the corrected area holds its tone through future cleanings.
- 05
Final review
Colour consistency check in natural light. Photographed before return.



